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November 15, 2004
REMEMBER THAT GUY THEY USED
REMEMBER THAT GUY THEY USED TO CALL WILD THING? (If you ever see him, say hi.)
I'm kind of scratching my head over this one. The FDA has asked Pfizer to withdraw its "Wild Thing" ads for Viagra.
In a letter dated Nov. 10, the FDA said Pfizer implied that the male seen in the ads had returned to a previous level of sexual desire and activity. "FDA is not aware of substantial evidence or substantial clinical experience demonstrating this benefit for patients who take Viagra," said the letter from the FDA's Division of Drug Marketing, Advertising, and Communications.
You know, maybe it's just me. But in the rare case that an erection lasts four hours or longer, I would think that most men would return to a previous level of desire to "seek immediate attention," don't you?
I'm trying to figure out what's so misleading about Wild Thing.
