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June 22, 2005
The Greatest Story In The History Of Anything
There's nothing better than a story that's half surreal, half idiotic marketing people.
Tonight... a publicity stunt goes horrifically wrong... pedestrians, bike messengers and hapless flacks run for cover ... WHEN POPSICLES ATTACK!
No, you're not watching a scene from Jackass; it's not an out-take from Ghostbusters 2 either. What you're seeing here, kids, is a giant melting Snapple popsicle, sliming the streets of Manhattan.
Seems Snapple has a new frozen icy pop treat. And some genius in their PR department thought, "we could get great publicity for the new product if we made the world's biggest frozen treat and set it up in the middle of Union Square!" Of course, it never occured to them that if they did it on June 21 -- the FIRST DAY OF FREAKING SUMMER -- the stupid thing might melt before it got upright. (Don't you hate when that happens? But you know what, baby... it happens to every frozen treat company. Nothing to be ashamed of.)
The result of this pea-brained scheme was an ejaculation of sticky pink melted Snapple Pops all over Union Square. A woman pedestrian sprained her ankle. Bike messengers skidded and wiped out. The FDNY had to be called in to hose the streets down. Apparently, the ingredients for these pops include ginseng and zinc.
"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid."
Must... bite... lip... can't... make... easy... joke!
I kept looking for Venkman, Egon, Ray , Sigourney Weaver, and Vigo. Next thing you know, they were going to walk the Statue Of Liberty across the harbor to dance in this sludge. Video of this ridiculous episode of "When Brainless Marketing People Attack" is available here.
Comments
Glad to see you back Chris! Missed you!
{{{HUGS}}}
-MG
Posted by: Marine's Girl at June 24, 2005 07:36 PM
You're back! I'm glad to see you hanging around again - thanks for coming by!
Posted by: Curmudgeon at June 25, 2005 01:09 AM
